{"id":5424,"date":"2022-02-24T12:00:22","date_gmt":"2022-02-24T17:00:22","guid":{"rendered":"https:\/\/blackfashioncanada.ca\/database\/?post_type=cpt_portfolio&p=5424"},"modified":"2026-06-14T00:18:47","modified_gmt":"2026-06-14T04:18:47","slug":"lana-ogilvie","status":"publish","type":"cpt_portfolio","link":"https:\/\/blackfashioncanada.ca\/database\/fr\/profiles\/lana-ogilvie\/","title":{"rendered":"Lana Ogilvie"},"content":{"rendered":"\t\t
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When 23-year-old Lana Ogilvie signed an exclusive contract with CoverGirl in 1992, it was a historic moment for both CoverGirl and the fashion industry. She the first Black model ever to do so.<\/p>

Ogilvie\u2019s dear friend and former PR Agent, Kevin Pennant, describes her as, \u201ca visionary businesswoman who has always wanted to set an example for other businesswomen.\u201d It\u2019s been approximately 30 years since she signed that contract and she\u2019s been an unstoppable force ever since. Among her many accomplishments, she\u2019s also travelled the world and worked for Vogue<\/em>, ELLE<\/em>, Cosmopolitan<\/em>, Harper\u2019s Bazaar<\/em>, Grazia<\/em>, Macy\u2019s, DKNY, Madame and more.<\/p>

But for Ogilvie, who didn\u2019t know much about fashion, becoming a model had, as she explains, \u201cless to do with a love of fashion and more to do with earning money and becoming financially independent.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Early Life and Career<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Ogilvie was born and raised in Toronto. When she was 18, she was scouted by Ford Models at a high school fashion show and moved to New York.<\/p>

Her interest in modelling was first piqued when she was told by several people, that she resembled a family friend who was a model. \u201cI was like,’wow, she\u2019s making some money, maybe I could do that in the summer,'” shares Ogilvie.<\/p>

She began her career doing editorial work, and has been featured in Flare Magazine<\/em> as well as beauty in ELLE<\/em>. She was doing well in terms of getting coverage, but, she remembers, \u201cI didn\u2019t make any money until I was about 22,\u201d adding, \u201cI couch surfed and lived in friends\u2019 apartments.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Back in the \u201890s, Ogilvie had to sue an agent in order to get paid and had to let another agent go for not having her back. And it was tricky figuring out these problems and issues on her own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Ogilvie entered the industry at a young age with little knowledge of how things worked and there was no one she could really turn to. There were predatory aspects she wished she could have spoken to someone about.<\/p>

\u201cThere\u2019s a union for actors and I think models need one too,\u201d she explains. \u201cThere are no hard and fast rules about percentage cuts, backstage practices, payments or even something as basic as a lunch break,\u201d adds Ogilvie.<\/p>

#MeToo and media coverage of these problematic industry issues have helped alleviate some of the problems, but they still exist. Back in the \u201890s, Ogilvie had to sue an agent in order to get paid and had to let another agent go for not having her back. And it was tricky figuring out these problems and issues on her own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Noticing that she worked more shows in the summer and was barely getting booked in the winter, Ogilvie, spoke to her agent. \u201cI was told they don’t want Black girls as much for the winter season. It wasn\u2019t explicit racism I was experiencing,\u201d Ogilvie recalls. \u201cIt was more a case of some micro-aggressions that accumulated under the pretense of \u2019creative vision\u2019, which is hard to call out.\u201d<\/p>

While this often happens in the case of shows and editorial gigs, it does also occur with commercial work. On one occasion, a makeup artist expected Lana to bring her own supply of various shades of base makeup, but on the flip side, provided a display for white models.<\/p>

Some clients anticipated she would bring her own wigs. In another instance, Ogilvie recalls receiving a call from her agency after a client called to complain, saying her hair was \u201cdifficult.\u201d \u201cMy hair isn’t difficult,\u201d she says, \u201cit\u2019s hair, it\u2019s\u00a0 inanimate. The thing is, it\u2019s Black hair and they hired someone inadequate for the job,\u201d she continues.<\/p>

Ogilvie chooses not to buy from the designers for whom she went through those experiences. \u201cThey don\u2019t represent me,” she tells us. \u201cIf you can\u2019t have someone who looks like me in your advertising or walking your runway, you aren\u2019t for me.\u201d Once she signed with CoverGirl, she decided to stop doing shows.<\/p>

Contrary to popular belief, being chosen to be the face of CoverGirl was not a snap decision. It was a lengthy process filled with months of test photography, ads and focus groups, but it was well worth it. \u201cIt was an amazing opportunity,\u201d she says. \u201cOne of the biggest things I\u2019ve done in my career.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Influence and Legacy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Ogilvie didn\u2019t consider modelling a long-term career option when she first entered the industry. “Back in the \u201890s, it was expected to be over at the age of 25,” she explains. \u201cThings are a lot more inclusive now when it comes to age, size and ethnicity.\u201d<\/p>

An entrepreneur at heart, in addition to modelling and her CoverGirl deal in the early 2000s, Ogilvie was also a segment producer and on-camera host for Fashion Television. These days she continues to work freelance catalogue jobs, while also running Lana Ogilvie Cosmetics and working as a Jewelry Designer at Sabre Jewelry.<\/p>

Kevin Pennant, Ogilvie\u2019s friend and former PR agent tells us she has always had big visions and a desire to reinvent herself. \u201cIt took her four years and a lot of hard work to build the Lana Ogilvie brand from scratch, but she was finally able to launch it in 2019,\u201d Pennant says proudly.<\/p>

As someone with eczema and sensitive skin, she has always been big on skincare. She attended an online organic botanic formulation school to understand ingredients. \u201cEstablishing the business was a really difficult process, but skincare is something I\u2019ve always felt passionate about,\u201d she shares. \u201cPlus I was also looking to branch out and expand my career options.\u201d\u00a0 \u00a0<\/p>

Lana Ogilvie has always stayed true to herself and her beliefs, even when it Isn\u2019t appreciated or convenient. \u201cI have always spoken up and called out anyone or anything inappropriate or unsafe,\u201c she adds. \u201cI\u2019ve never compromised my standards ever, and I never will.”<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u201cIt was more a case of some micro-aggressions that accumulated under the pretense of \u2019creative vision\u2019, which is hard to call out.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Over the years Prof. Gooden has built a multi-media career as an editor, writer, presenter, public relations consultant and special event manager, spokesperson, host, and educator. She...<\/p>\n Read More<\/a><\/div><\/div>\n <\/div>

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Charmaine Gooden<\/a><\/div><\/div><\/div><\/div>\n <\/div>\n<\/article><\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Over the years Prof. Gooden has built a multi-media career as an editor, writer, presenter, public relations consultant and special event manager, spokesperson, host, and educator. She...<\/p>\n Read More<\/a><\/div><\/div>\n <\/div>

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Over the years Prof. Gooden has built a multi-media career as an editor, writer, presenter, public relations consultant and special event manager, spokesperson, host, and educator. She...<\/p>\n Read More<\/a><\/div><\/div>\n <\/div>

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Archive of images at BFC:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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